How we optimized Rugs One for mobile loading, replacing heavy WooCommerce modules with statically generated product catalogs and unified payment forms.
Conversion rate +35%Checkout Lag -70%Stripe API Integrations
Rugs One suffered from severe cart abandonment rates on mobile devices. Heavy WooCommerce plugin overhead and uncompressed product catalog asset delivery slowed down search loading pages, leading customers to close the tab before initiating the checkout funnel.
Key Issues We Target:
Render-blocking cart styles dragging down Time to Interactive (TTI).
Large image payload sizes causing mobile page-load shifts and scroll freezes.
Database latency during product filters and catalog category sorting.
/// TECHNICAL PILLARS
E-commerce Speed Infrastructure
Statically Cached
Product catalog detail pages are pre-rendered into light HTML grids, bypassing database query wait times.
AVIF Asset Delivery
Product galleries are converted dynamically to highly compressed AVIF formats, shrinking image payloads by up to 80%.
1-Tap Checkout
Unified payment forms that authorize customers using Apple Pay or Google Pay, bypassing redundant fields.
/// INTERACTIVE SIMULATOR
Rugs One Load Time Simulator
Click the optimization checkmarks to see how rebuilding catalog assets and database calls changes checkout load speeds.
